# External Communications Guide

Communications geared toward your target audience.

Email announcements are a powerful way to share your partnership with Zirtue, highlight its flexible payment options, and seamlessly guide customers through their shopping journey.

Elevate engagement by including product information and strategically placing a “Zirtue Pay” button within your customer communications.

## [Email Communication Overview](https://www.zirtue.com/external-communications-guide#email-communication-overview)

Use email announcements as an effective way to communicate your partnership with Zirtue, highlight Zirtue’s inclusive payment option, and encourage your customers to get their bills paid. Review the template options below and choose what works best for your audience.

## [Examples](https://www.zirtue.com/external-communications-guide#examples)

We’ve organized example email outreach content to make it simple and efficient for you to communicate with users about Zirtue.

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##### [`Payment Reminder Email Template 1` **: Clear and Supportive**](https://www.zirtue.com/external-communications-guide#payment-reminder-email-template-1-clear-and-supportive)

- **To:** A customer who is behind or is struggling to pay a bill  
- **From**: Biller Name  
- **Subject**: New! Pay your bill with help from a friend or family member

We know that managing everyday expenses can sometimes make it difficult to pay your bill on time. That’s why we now offer [Zirtue Pay](https://pay.zirtue.com/landing), powered by Friends & Family, as an additional payment option. Just [click the link](https://pay.zirtue.com/landing), choose  as your biller, and [Zirtue Pay](https://pay.zirtue.com/landing) will walk you through a simple two-minute process. Once your friend or family member approves the request, your payment will be sent directly to us.

With 60% of Americans living paycheck to paycheck, it may surprise you to know that people lend and borrow more than $200B each year from friends and family just to cover essential bills. We’ve partnered with Zirtue to provide a thoughtful and affordable solution that supports you when you need it most.Just another way we’re supporting valued customers like you.

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##### [`Payment Reminder Editable Email Template 2` **: More Conversational**](https://www.zirtue.com/external-communications-guide#payment-reminder-editable-email-template-2-more-conversational)

We understand that life’s expenses can get in the way and sometimes make it tough to pay your bill. To help, we’ve added [Zirtue Pay](https://pay.zirtue.com/landing), Powered by Friends & Family, as a new way to pay. [Click the link](https://pay.zirtue.com/landing), pick , and [Zirtue Pay](https://pay.zirtue.com/landing) will guide you through a quick two-minute setup. Once your friend or family member approves the request, your payment goes straight to us.

With so many Americans living paycheck to paycheck, it’s more common than you think for people to lean on friends and family. In fact, over $200B is lent and borrowed each year to help cover bills. We’re partnering with purpose to make affordability easier for you.

We’re always looking for ways to help our valued customers.

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##### [`Payment Reminder Editable Email Template 3` **: Short and Direct**](https://www.zirtue.com/external-communications-guide#payment-reminder-editable-email-template-3-short-and-direct)

With 60% of Americans living paycheck to paycheck, it may surprise you to know that people lend and borrow more than $200B each year from friends and family just to cover essential bills. We’ve partnered with Zirtue to provide a thoughtful and affordable solution that supports you when you need it most.

Thank you for being a valued customer.

---

##### [`Payment Reminder Editable Email Template 4` **: Warm and Reassuring**](https://www.zirtue.com/external-communications-guide#payment-reminder-editable-email-template-4-warm-and-reassuring)

We understand that unexpected expenses pop up, and sometimes that makes it hard to pay your bill. To support you, we’ve added [Zirtue Pay](https://pay.zirtue.com/landing), Powered by Friends & Family, as a flexible payment option. Just [click the link](https://pay.zirtue.com/landing), choose , and [Zirtue Pay](https://pay.zirtue.com/landing) will guide you through the quick process. Once your friend or family member approves, your payment comes straight to us.

Did you know Americans lend and borrow over $200B a year from friends and family just to cover bills? With so many people living paycheck to paycheck, we’re here to offer an easier, more affordable option.

Just another way we’re supporting valued customers like you.

## [Email Visuals and Assets](https://www.zirtue.com/external-communications-guide#email-visuals-and-assets)

**📘 Images shown are for example purposes only:** Please refer to the downloadable PDFs for official assets.

| Specs | Description | Size | Download |
| --- | --- | --- | --- |
| Banner with Image 01 | Use this for email headers | 1133 x 686 PX | [PNG](https://www.dropbox.com/scl/fi/ansvxybzaqpycstebif03/email_template_download_app_02.png?rlkey=p3iyajq9t9llhu3gpxd6kkkip&dl=0) |
| Banner with Image 02 | Use this for email headers | 1133 x 686 PX | [PNG](https://www.dropbox.com/scl/fi/z2n1w1icshj5cx9523vvp/email_template_download_app_01.png?rlkey=xsb0bto3oyk701jq29cyf2gbx&dl=0) |

## [Website Copy](https://www.zirtue.com/external-communications-guide#website-copy)

Drive customer adoption and increase conversion success! Elevate your website or web-based payment portal by enlightening your customers about the game-changing benefits of Zirtue Pay.

**Partner Website Example:** [PDF- Partner Website](https://www.dropbox.com/scl/fi/zbbz4nm420lrcy1gjjq2m/Partner-Website-Copy.pdf?rlkey=ntnen2mr0k0p71s61eq123y5k&dl=0)

**Payment Portal Example:** [PDF - Payment Messaging](https://www.dropbox.com/scl/fi/864u5fp18c8wr0bvm9y96/Payment-Portal-Messaging.pdf?rlkey=wmdhrvh5sv8vbyweoykxz2d5h&dl=0)